What comes to your mind when you hear the word ‘future’? What picture comes to mind when you think about where your family would be 10 or 20 years from now? Are the people around you generally in faith and hopeful or gloomy about tomorrow? With the Brighter Life Index: Social Sentiment or BLISS, Sun Life will show how optimism, prosperity, and the bayanihan spirit can produce a positive ripple from ourselves to our loved ones and to the community where we live.
BLISS is a Facebook application that aims to get the pulse of Filipinos about their current financial situation as well as their outlook for the future.
“BLISS gives us the canvas to paint our #LiveFreePH campaign. Through crowdsourcing, we seek the brightest spots while also determining the areas that are in need of a bit more sunshine,” explained Sun Life of Canada (Philippines), Inc. Chief Marketing Officer Mylene Lopa. “Together with the Sun Life Foundation, we will help turn dim prospects to bright opportunities.”
How BLISS happens
BLISS will also radiate warmth in real life, as the Sun Life Foundation pledges to match survey responses with a donation to help localities with bleak outlooks, as indicated by the stormy icons in the results map. Inspired by the practice of bayanihan (communal work), the initiative translates insight to action, via the information that will be shared by online users.
BLISS to #LiveFreePH
From the present to the future, BLISS narrates the changing story of Filipinos from multiple points of view: self, family, and community. Income, health, and work-life balance are identified as personal concerns; food, nutrition and financial security comprise the familial territory; while access to quality education, healthcare, and livelihood opportunities are the societal factors that impact the nation as a whole. When addressed properly, these concerns can become the building blocks of a nationwide movement towards financial independence.
Share the BLISS to help communities in need and the chance to win awesome prizes like an iPad Air. Go to http://bit.ly/1hDBxhn to begin.
About Sun Life Financial
Celebrating 150 years in 2015, Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth products and services to individuals and corporate customers. Sun Life Financial and its partners have operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2015, the Sun Life Financial group of companies had total assets under management of $813 billion. For more information please visit http://www.sunlife.com.