Davao celebrates Financial Freedom

As a fitting start to the new year, the “#LiveFreePH Freedom Tour” made a stop in Davao City to continue its financial freedom rally. From January 24 to 30, Davaoenos were treated to educational booths, exciting promos, and a free concert featuring Sun Life father-son ambassadors Piolo and Inigo Pascual.

A string of activities guided participants to begin their own #LiveFreePH journey. In a bold move, they declared their vision of financial freedom with the “Live Free Freedom Wall.” Then they looked at their current situation, shared their outlook about the future, and pledged support to a community in need through BLISS or “Brighter Life Index: Social Sentiment.” And by joining the “Sun CeleBright” promo, they won free trips to their chosen destinations!

But what made the #LiveFreePH Tour brighter were the Sun Life advisors ready to help those who want to jumpstart their financial freedom journey. Some were so inspired that they chose to become financial advisors themselves.

In front of a jubilant and captivated crowd, the “Freedom Celebration” concert headlined by Piolo and Inigo amplified the mission of financial independence for everyone. Aside from belting his signature hits, Piolo serenaded the winners of the hugely popular “Selfie with Papa P” – where longtime fans get to meet their idol and take home a photo souvenir. Inigo also showed off his dance moves and energized the night with today’s popular hits.

“We want Filipinos to believe that a brighter future is possible. We want them to be inspired to take on their own path towards financial freedom. And that they can start this meaningful journey with the help of our financial advisors,” said Sun Life Chief Marketing Officer Mylene Lopa. The #LiveFreePH Freedom Tour kicked off last year with stops in Pampanga and Iloilo.

Sun Life Philippines is a member of the Sun Life Financial group of companies, a leading international financial services organization providing a diverse range of protection and wealth products and services to individuals and corporate customers. Sun Life Financial and its partners have operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of September 30, 2015, the Sun Life Financial group of companies had total assets under management of $846 billion. For more information please visit http://www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Crowdsource the BLISS of a #LiveFreePH

rsz_1mbp_pinkJeremiah 29:11 “For I know the plans I have for you, declares the Lord, plans for welfare and not for evil, to give you a future and a hope.”

What comes to your mind when you hear the word ‘future’? What picture comes to mind when you think about where your family would be 10 or 20 years from now? Are the people around you generally in faith and hopeful or gloomy about tomorrow? With the Brighter Life Index: Social Sentiment or BLISS, Sun Life will show how optimism, prosperity, and the bayanihan spirit can produce a positive ripple from ourselves to our loved ones and to the community where we live.

BLISS is a Facebook application that aims to get the pulse of Filipinos about their current financial situation as well as their outlook for the future.

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“BLISS gives us the canvas to paint our #LiveFreePH campaign. Through crowdsourcing, we seek the brightest spots while also determining the areas that are in need of a bit more sunshine,” explained Sun Life of Canada (Philippines), Inc. Chief Marketing Officer Mylene Lopa. “Together with the Sun Life Foundation, we will help turn dim prospects to bright opportunities.”

How BLISS happens

BLISS will also radiate warmth in real life, as the Sun Life Foundation pledges to match survey responses with a donation to help localities with bleak outlooks, as indicated by the stormy icons in the results map. Inspired by the practice of bayanihan (communal work), the initiative translates insight to action, via the information that will be shared by online users.

BLISS to #LiveFreePH

From the present to the future, BLISS narrates the changing story of Filipinos from multiple points of view: self, family, and community. Income, health, and work-life balance are identified as personal concerns; food, nutrition and financial security comprise the familial territory; while access to quality education, healthcare, and livelihood opportunities are the societal factors that impact the nation as a whole. When addressed properly, these concerns can become the building blocks of a nationwide movement towards financial independence.

Share the BLISS to help communities in need and the chance to win awesome prizes like an iPad Air. Go to http://bit.ly/1hDBxhn to begin.

 

About Sun Life Financial

Celebrating 150 years in 2015, Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth products and services to individuals and corporate customers. Sun Life Financial and its partners have operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2015, the Sun Life Financial group of companies had total assets under management of $813 billion. For more information please visit http://www.sunlife.com.

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